For High School, Club & College Coaches

Build mentally tough, confident athletes
in 30 minutes a week.

The Student-Athlete Mental Toughness Program: a multi-year mental training system of short, coach-led video sessions on confidence, focus, and emotional control, run at whatever pace your season allows. You press play. I do the coaching.

Get My First Session for $7 The full Confidence module, $7 one-time · Instant access · Yours to keep

No prep. No training. No new curriculum to learn.

"It's 100% worth it. I've seen confidence in these kids that they didn't have before. I've seen commitment that I haven't seen before. I've seen team bonding that I haven't seen before, and I think it's a hundred percent because of this program."

Evan D., Varsity Hockey Coach
The Gap in Your Program

You already know 90% of the game is mental.
So why does it get 0% of practice time?

Today's athlete is not yesterday's athlete: confidence shredded by comparison, focus fractured by a phone, emotions that swing with every at-bat, every shift, every rep.

You see it costing them games. But you don't have time to become a sports psychologist on top of everything else you carry. You shouldn't have to.

Here's the edge: every coach says the mental game matters. Almost none actually train it. Be the coach who does: your athletes, their parents, and your program will know the difference.

How It Works

Run it like a practice plan.
Three steps.

This Week's Mental Training30 min
  1. 1

    Pick your topic

    Choose the module that fits your season right now: confidence before tryouts, focus before playoffs. Run them in any order.

  2. 2

    Print the handout

    Every session comes with a ready-to-go worksheet. Hit print, hand them out.

  3. 3

    Press play

    I teach your athletes on video, athlete to athlete. You lead the two-minute conversation after, and reinforce it all season.

That's the whole system. If you can run a film session, you can run this.

What "Mentally Tough" Actually Means

Five trainable skills.
Not a pep talk.

Mental toughness isn't something athletes have or don't have. It's five specific skills, and every module trains at least one of them.

Confidence

They stop playing not to lose and start trusting their training.

Focus

They learn to reset after a mistake in seconds, not innings.

Emotional Control

Emotions become fuel instead of the thing that blows up a game.

Energy

They bring the same intensity to Tuesday practice as Friday night.

Consistency

Their best performance shows up on purpose, not by accident.

From Coaches Running It

Don't take my word for it.
Take theirs.

"I needed help with the mental training of my athletes. I don't have the background, and I don't have the time to research and build all those things. It's so important that kids have coping skills in their toolbox when it comes to failure, in relationships, school, and sports. I asked for help, and you delivered."

Jim D., Varsity Baseball Coach

"My son is much more in the driver's seat. Not that he doesn't have the emotions, but he knows he can put them in check, run through his scenarios, and think it through. That's not totally normal for a 15-year-old boy. Both my husband and I attribute the difference to your program."

Parent of a Program Athlete

Hear it from the athletes themselves: see dozens more →

The Question Every Coach Asks

"This sounds great,
but I don't have the time."

Neither did any coach in the program. Here's why it works anyway:

30 minutes a week

One session fits inside a rain delay, a film day, or the first half-hour of Monday practice.

Zero prep for you

You don't learn the material, build the lesson, or teach the content. The videos do the teaching: you do the coaching.

Runs on your calendar

In-season, off-season, captains-only in the summer: run the modules in any order, at any pace. There's no falling behind.

What's Inside

The Foundation & Mastery Topics,
ready on day one.

01

Build Your Stand

Athletes define the personal ethos that drives every decision they make.

02

The Momentum Journal

A goal-setting system that turns knowing what to do into actually doing it.

03

Asking for Help

Reframes asking for help from a weakness into a performance weapon.

04

Mastering Your Emotions

Athletes learn to control their emotions instead of being controlled by them.

05

Your Alter Ego

A fun, powerful exercise for tapping into their best self on demand.

06

Routines

Pre-game, in-game, and post-game routines that put the mind in the right place.

07

I AM Statements

The neuroscience of self-talk, for themselves and for their teammates.

08

Intentional Practice

Practice doesn't make perfect. Intentional practice does.

09

Visualization

The science of seeing success before it happens, then acting on it.

10

Game Film Review

Film review for the mind: a new way to analyze how they do what they do.

11

Your Dream Team

Building the network of mentors and supporters who push them forward.

12

Bouncing Back

A concrete plan for recovering fast from tough performances.

That's your foundation. Returning teams unlock new Enrichment Topics each year: this is a multi-year development track, not a one-and-done course.

The Coach's Playbook

Discussion guides and printable handouts for every module, so reinforcement happens on your field, in your voice.

Coach Elevation Training

A full training library just for you: sharpening your coaching philosophy, motivating today's athletes, and leading at a higher level.

Monthly Group Coaching Calls

Live calls with Matt and coaches across the country. Bring your toughest situation; leave with a plan.

The Circle of Champions

A year-round community of coaches running the program: swap what's working, ask questions, get answers from Matt directly.

One membership. Your entire roster.

One hour with a sports psychologist runs $150 to $250 for one athlete. This is a full year of mental training for your whole team, for less than $10 a week.

And it grows with your program: new Enrichment Topics each year, live monthly calls, and a coaching community that's there all year, not just week 12.

30-Day Money-Back Guarantee. Run your first sessions with your team. If it's not a fit, email us within 30 days and we'll refund every penny: no questions, no hassle.

Best value: pay yearly
$497
per year · 30-day money-back guarantee
or $47/month for 12 months
Get Started Risk-Free
Matt Phillips, founder of Pro Athlete Advantage
Who's Teaching Your Athletes

Built by a player.
Refined with coaches.

I'm Matt Phillips. I've stood in the box at the D1 level and played professionally as well, and I know exactly how much of my career came down to what happened between my ears.

  • D1 baseball, Creighton University
  • Professional baseball career: Austria's Bundesliga (first league)
  • Coached athletes from the Chicago Cubs, Atlanta Braves, University of Arizona, University of Colorado, and many more
  • 14+ years coaching athletes and the coaches who lead them
Two Ways In

Pick your plan.

Best value

Pay yearly

$497/year

Your whole roster, the full Foundation & Mastery library, the Coach's Playbook, Coach Elevation Training, and monthly group coaching calls. Run your first session this week.

Get Started Risk-Free

Pay monthly

$47/month

Everything in the yearly plan, spread across 12 months. The same full access for your whole roster, with less upfront.

Get Started Risk-Free
Before You Ask

Quick answers.

Does this work for my sport?

Yes. It was built sport-agnostic from day one. Confidence, focus, and emotional control don't change with the uniform; pressure is pressure whether it shows up as a penalty kick, a full count, or a beam routine. Teams running the program right now include baseball, softball, volleyball, soccer, football, hockey, basketball, lacrosse, dance, cheer, and more. If your athletes face pressure, this works.

How much time does this really take?

One 30-minute session: video, handout, and your short debrief. Many coaches run it during a film day or the first block of practice.

Do I have to learn the material or teach it myself?

No. The videos do the teaching. Your job is to press play, hand out the worksheet, and lead a two-minute conversation after. The discussion guide gives you the questions.

Is this one membership per coach or per program?

One membership covers the team you coach only. Running it across multiple teams or an entire program? Reach out and we'll set up program pricing to match.

What ages is this built for?

Athletes 14 and up: high school, club, and college rosters.

My season doesn't start for months — should I wait to sign up?

Join now — the months before your season are the advantage, not the waiting room. Coaches who start early use the runway to go through the Coach Elevation Training, jump into the monthly Circle of Champions calls, and map which modules they'll run and when. By the time your athletes show up on day one, you're not figuring out a new program — you're running one.

Can I run this in the off-season?

Yes. The modules work in any order, in-season or out, at whatever pace fits. Some coaches run it with captains over the summer, then with the full roster in-season. Most important, we provide you step-by-step instructions on how to roll out the program, including the order of topics, to make your life easy!!

What if it's not a fit for my team?

You're covered by a 30-day money-back guarantee. Run your first sessions, and if it's not working for your team, email us within 30 days for a full refund. After that, your membership is cancel-anytime; you just won't be billed again at renewal.

Your athletes will train their bodies this season no matter what.
The question is whether anyone trains their minds.

Thirty minutes a session. You press play. I take care of the rest.

Get My First Session for $7 Start with the Confidence module, $7 one-time · Instant access · Yours to keep

Not ready to commit? Grab the free Masters of the Game interview series and see how elite performers think (no card required).

Send Me the Free Interviews